A C A S A

the clocksmiths

Personal Project
Commissioned by CIPREA

the clocksmiths

2011

the clocksmiths

Branding design proposal for a contest sponsored by

Politecnico di Milano.

Competition for a hotellerie project.

 

The logo expresses what the word A C A S A means.

The letter “A”, without horizontal stem,

represents the home comfort.

The graphic rythm of the logotype transmits balance.

The harmony is emphatazed by the dashes of the letter “A”.

Moving away they whisper the graphic cadence of the letters.

 

Dashes are the core.

They are the intense particulars of our house.

They are the details. They are alive.

 

LIVING DETAILS

ita

 

_

 

 

Proposta per un contest di Branding sponsorizzato

dal Politecnico di Milano.

Contest per un progetto di hotellerie.

 

Il logo esprime il significato della parola A C A S A .

La lettere “A”, senza l’asta orizzontale,

mira a rappresentare la casa ed il suo comfort.

Il ritmo grafico del logotipo trasmette equilibrio.

L’armonia è enfatizzata dai trattini scivolati via dalla lettera “A”.

Allontanandosi sussurrando la cadenza grafica delle lettere.

 

” Dashes are the core.

They are the intense particulars of our house.

They are the details. They are alive.

 

LIVING DETAILS “

eng
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